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7-Eleven pits points ‘addicts’ against each for Velocity Frequent Flyer partnership launch – AdNews

The campaign was developed by CHE Proximity with the multi-million dollar media buy led by PHD.

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Convenience store 7-Eleven has launched a partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
Australias 10 million Velocity Frequent Flyer Members can now earn points on everyday food, drinks,…

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